The PR buzz factor how using public relations can boost your business - Russell Lawson

Good public relations can mean the difference between success and failure - eBay's founders spent no money on advertising apart from PR for two years.

Top-notch PR can attract capital, partners and employees, as well as potential customers.

The PR Buzz Factor takes you through every stage of devising a PR campaign.

Jargon-free and uncomplicated, it will help you with e-PR, website design, handling the media, writing newsletters and much more. Using the exercises and tools contained in the book you will be able to analyse the current reputation of your business and then devise an effective strategy to:

• reach your target audience;

• communicate key messages;

• differentiate yourself from the competition;

• position yourself as an authoritative voice within your sector.