Why we eat more than we think Mindless eating

THE BOOK THAT WILL LITERALLY

CHANGE THE WAY YOU THINK ABOUT

YOUR NEXT MEAL

What does your favorite comfort food say about you?

Can the size of your plate really influence your appetite?

Why do you eat more when you dine with friends?

In this much-talked-about book, food psychologist Brian Wansink revolationizes our awareness of how much, what, and why we're eating often without even realizing it. His findings will astound you.

"A FASCINATING LOOK AT THE HIDDEN

PSYCHOLOGY OF EATING." -Time

What "hidden persuaders" are used by restaurants and supermarkets to get us to overeat?

How does music or the color of the room influence how much- -and how fast- -we eat?

How can we "mindlessly" lose instead of gain- up to twenty pounds in the coming year?

Director of the Cornell University Food and Brand Lab, Wansink uses fun and fiendishly clever experiments- like the "bottomless soup bowl"_to reveal the hidden dynamics behind our dietary habits. Starting today, you can make more mindful, enjoyable, and healthy choices at the dinner table, in the supermarket, at the office- even at a vending machine wherever you satisfy your appetite.

"PEPPERED WITH APPEALING

HUMOR, DIET TIPS, AND FASCINATING MATERIAL FROM WANSINK'S STUDIES?' _New York Times

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