Assets allocations balancing financial risk

GEE WAYSS WITTI

warnings and advice, and co-workers gather around computer screens to track hot stocks, investors find it increasingly difficult to stick with proven, disciplined investment strategies. But in the updated third edition of his classic Asset Allocation, Roger Gibson explains why choosing a sensible, proven asset allocation strategy-concerned more with the optimal mix of investment asset classes than with today's hot stock picks_ is exactly what investors must do to remain sane and successful in the long run; then he shows us how to do it.

Asset Allocation dispenses with luck, market timing, and "get rich quick" schemes and instead focuses on guiding investors to intelligently make the most important decisions impacting the performance of their investment portfolios. Investors know it is important to consider both risk and return when evaluating investments. They are less aware that it is just as important to understand how investments interact with each other within a port-folio.

With this crucial insight, Asset Allocation explains how to design a long-term portfolio that actually has the potential to outperform its parts-while minimizing overall risks no matter what the market environment. This comprehensive guidebook for successful long-term investing includes:

• A unique blend of art and science that bridges the gap between modern portfolio theory and the practical issues of designing and implementing effective investment strategies

• Rewards of Multiple-Asset-Class

Investing A new chapter that proves why multiple-asset-class divero;font;