handbook of business letters- L.E.Frailey

modern

communications.

Here are just some of the highlights of this big

new Third Edition:

• SALES LETTERS: for every conceivable need—

to get direct orders, assist field salespeople,

precede and follow-up sales calls, transmit

product samples, overcome price objections,

welcome a new customer, etc. 192 models in all,

most of which adapt to any product or service.

• LETTERS TO RECOVER LOST CUSTOMERS:

here's a formula for approaching people who

have stopped buying (even when they're mad at you).

• ADJUSTMENT LETTERS: 44 friendly letters for

setting minor problems with customers and

dealers-letters answering complaints,

expressing apologies for errors, making

price adjustments, and the like.