Simply irresistible the psychology of seduction how to catch and keep your perfect partner -dr Raj persaud

As psychology advances our understanding of the mind and brain, perhaps the last remaining bastion of mystery about why we do what we do relates to love and attraction. Yet today it seems even the mysteries of attraction are being revealed.

In this illuminating guide Dr Raj Persaud draws on the very latest research to show not only how to increase your attractiveness generally, but how to become irresistible to anyone.

For example, do you know ...

• experiments on dating can predict with over 80 per cent accuracy who will be attracted to whom using just a few simple conversational strategies?

• seeking to be constantly agreeable on a date is not actually the most successful strategy to use?

• it's possible to spot which potential partner is going to stay with you for the long haul, rather than leave you at the departure gate?

And for those looking for that rare combination of brains and beauty, there is reassuring news: current research reveals that it is indeed perfectly possible to guess a person's IQ from the way they look.

Frank, witty and packed with useful questionnaires and invaluable advice, Simply Irresistible is the essential guide on how to catch - and keep - your perfect partner.