The digital business start up workbook

How do I know if my idea will work?

How do I decide on the business model?

How do I find my audience?

Your digital business start-up journey begins here.

From the bestselling author of The Small Business Start-up Workbook, Cheryl Rickman brings you a thoroughly practical guide to starting up a digital business, covering the full journey from idea to exit, with easy-to-implement strategies to make your online venture an ongoing success. With a combination of tips, exercises, checklists. anecdotes, case studies and lessons learned by business leaders, this workbook will guide you through each step of digital business.

Learn how to:

• Assess whether your business idea will work online/digitally

• Choose the right business model for your proposition and avoid wasting time

• Assess demand, viability and uncover untapped needs and gaps in the market

• Build a usable, engaging website and mobile app

• Create a buzz using social networking

• Drive high quality traffic to your site and convert visitors into paying customers

• Use search engine optimization (SEO) and marketing (SEM) tools effectively

• Raise finance and protect your business

• Build and maintain a strong brand

• Recruit and retain a strong team

• Sell the business or find a suitable successor