The tipping point - Malcolm Gladwell

In the words of that now-famous book that everybody is reading, it reaches a kind of tipping point and people kind of get it'

Bill Clinton

In this brilliant and original book, Malcolm Gladwell explains and analyses the 'tipping point', that magic moment when ideas, trends and social behaviour cross a threshold, tip and spread like wildfire. Taking a look behind the surface of many familiar occurrences in our everyday world, Gladwell explains the fascinating social dynamics that cause rapid change.

'The Tipping Point provides some profoundly suggestive arguments and insights. Fascinating' Sunday Telegraph